Digital marketing Course

Digital marketing Course

Alvin IT Solutions offers Complete Digital Marketing Training with Google Certification, Facebook Certification, and hands-on learning through Live Projects. Get real-time exposure with Google Ads, Google Analytics (MCC Account Access), Facebook Ads Manager, and Business Manager Accounts. Along with this, you will learn 41+ Digital Marketing Modules that cover every aspect of online marketing.

Our Advanced Diploma in Digital Marketing is designed to provide in-depth knowledge, practical skills, and career-focused training in today’s fast-growing digital industry.

Why Choose Alvin IT Solutions for Digital Marketing?

Comprehensive Learning – Master SEO, Social Media Marketing, Content Marketing, Email Marketing, Analytics, Paid Ads, and more.
Industry-Relevant Skills – Stay updated with the latest tools, trends, and strategies used by top professionals.
Practical Exposure – Work on live projects, case studies, and real-time campaigns to sharpen your problem-solving skills.
Career Growth – Gain specialized skills that set you apart in the job market and open up global opportunities.
Networking & Guidance – Connect with industry experts, trainers, and fellow learners to boost your career prospects.
Entrepreneurial Advantage – Learn how to create and implement effective strategies for your own business or startup.
Certifications – Earn industry-recognized certifications from Google and Facebook that add credibility to your profile.
Continuous Learning – Build a mindset of adaptability to stay ahead in the ever-evolving digital space.

Placement & Career Support

At Alvin IT Solutions, we not only train you but also prepare you for real industry challenges. We provide:

  • Sample resumes & mock interview sessions

  • Free internship opportunities for real-time experience

  • Job referrals through our partnered companies & startups

💡 While we do not guarantee a job, our training and internships make you industry-ready and highly employable.

Module Highlights

Module 1: Marketing & Branding Fundamentals

  • What is Marketing?

  • Types of Marketing

  • Introduction to Digital Marketing

  • Digital Marketing Platforms & Funnels

  • Strategy Designing & Boosters

Module 2: Website Planning & WordPress

  • Basics of HTML, CSS & JavaScript

  • Website Structure, Domain & Hosting

  • WordPress Installation (Localhost & Server)

  • Theme Customization, Plugins, Widgets

  • SEO-ready Website Setup

Module 3: Content Marketing

  • Writing High-Quality Content

  • Content Spinning Techniques

  • Plagiarism & Readability Checks

  • Article Marketing & Cross Promotion

  • CTA & Content Marketing Tools

Module 4: Keyword Research

  • Types of Keywords

  • Google Keyword Planner & Tools

  • Research Process & Competition Analysis

Module 5: SEO (Search Engine Optimization)

  • On-Page, Off-Page, Local & Mobile SEO

  • News SEO, White/Black/Grey Hat SEO

  • Google Algorithms & SEO Reports

Module 6: Google Webmaster (Search Console)

  • Adding Website

  • Search Queries, Sitemaps, HTML Sessions

  • Internal & External Links

Module 7: Google My Business (GMB)

  • Setup & Dashboard

  • Local SEO Optimization

  • Creating GMB Posts

Module 8: Google Tag Manager

  • GTM Setup & Configuration

  • Adwords Conversion Tracking

  • Analytics, Remarketing, LinkedIn Code

Module 9 & 10: Google Ads (SEM & Advanced Adwords)

  • PPC, Ad Rank & Quality Score

  • Campaign Setup, Ad Groups, Bidding

  • Extensions, Billing, Ads Reports

Module 11: Display Marketing

  • Bidding Models: CPC, CPA, CPV

  • Dynamic Search Campaigns & Placements

Module 12: Media Buying & Selling

  • Advertising Principles & Media Planning

Module 13: Remarketing & Conversion Tracking

  • Conversion Implementation

  • Remarketing Campaigns & Custom Lists

Module 14: My Client Center (MCC)

  • Client Ad Account Setup & Management

Module 15: Bing Ads

  • Bing Ad Center, Indexing, Backlinks

Module 16: Mobile Marketing

  • App Creation & ASO

  • Mobile Marketing Strategies

Module 17: Google Analytics

  • Account Setup, Goals & Conversion Tracking

  • Bounce Rate, Traffic Flow & Reporting

Module 18: Google AdSense & Monetization

  • AdSense Dashboard & Formats

  • Website & YouTube Monetization

  • Affiliate Marketing Basics

Module 19 & 20: Graphics & Video Creation

  • Posters, Banners & Editing Tools

  • Video Creation, Editing & Tools

Module 21–28: Social Media Marketing

  • Facebook Marketing & Ads

  • Instagram Growth & Engagement

  • YouTube Marketing & Video SEO

  • LinkedIn Business & Ads

  • Twitter Marketing & Branding

  • WhatsApp Business Marketing

Module 29: Email Marketing

  • Subscriber Lists & Bulk Email Tools

  • Newsletter Design & Lead Generation

Module 30: Online Reputation Management (ORM)

  • Handling Reviews, Fake Profiles & Negative SEO

  • ORM Tools & Brand Protection

Module 31: Online Money Earning

  • 30+ Ways to Earn Online

  • Google AdSense & Do’s/Don’ts

Module 32: Affiliate Marketing

  • International Programs & Tools

  • Earning via Affiliate Networks

Module 33: Webinar Marketing

  • Hosting & Promoting Webinars

Module 34: Inbound Marketing

  • Strategy & Implementation

Module 35: Native Advertising

  • Paid Search, In-feed Units, Custom Ads

Module 36: Lead Generation

  • Landing Pages, Capturing Leads & Targeting

Module 37: EDP Program (Entrepreneurship Development Program)

  • Business Idea Generation

  • Decision-Making & Project Planning

Module 38: Quora Marketing

  • Profile Setup, Q&A Strategy & Lead Generation

Module 39: Freelancing

  • Freelance Platforms, Profiles & Projects

Module 40: Digital Marketing Tools

  • SEO, Image & Video Editing Tools

  • Top 10 Tools for Marketers

Module 41: GDPI & Interview Preparation

  • Mock Interviews

  • Resume Building & Placement Training

Once you successfully complete this master’s program, you will be awarded the Alvin IT Solution Course Completion Certificate.

This certificate will be granted after completing the project work (reviewed by experts) and scoring at least 50% in the final quiz. The Alvin IT Solution certification is highly recognized by top MNCs and adds great value to your career. ✅

Who Should Attend?

  • Students seeking an attractive career and looking to upskill in Digital Marketing.

  • Entrepreneurs who want to enhance business visibility and boost sales.

  • Freelancers aiming to expand their service offerings.

  • Working professionals from advertising, marketing, IT, sales, or business development who want to specialize in Digital Marketing or maximize their digital channels.

  • Marketers who want to fast-track their career or strengthen their position in the marketplace.

  • Business owners who want to leverage online platforms for business growth.